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Exploring the power of the media
as it influences our increasingly mediated society
Journalists, iReporters, advertisers, bloggers, TV writers, PR professionals, and social media entrepreneurs spend countless hours crafting messages for public consumption. But are these messages being heard? Do they really influence the way people think and act?
Social media buffs, iReporters, concerned citizens, and fans spend hours responding to stories and posting opinions on corporate Web sites, Twitter, and other social media Web sites. Are their opinions being taken into consideration in corporate and government decision making?
The Jimirro Center for the Study of Media Influence is part of Penn State University's College of Communications and is dedicated to supporting academic research exploring questions about the power of the media in shaping public attitudes and actions. Founded in 2003, The Center is dedicated to exploring the relationship between mass media and the public and how the media shape public opinion.
Our goal is to undertake credible, objective opinion research and share results with journalists, government agencies, and others in the academic community.
We hope that you will use The Jimirro Center as the first point of contact for questions about media influence in today's changing media-user environment.
Jimirro Center launches new political participation study September 1
August 26, 2013--To assess Americans satisfaction with politics and political performance, the Jimirro Center research team is launching a panel study this Sunday.
The study will explore traditional and social news media influence on voters beliefs about the presidency, the economy, health care, the employment outlook, the Mideast, and the 2016 presidential election.