© 2013 The Jimirro Center. All rights reserved. | Contact Us
Exploring the power of the media
as it influences our increasingly mediated society
Journalists, iReporters, advertisers, bloggers, TV writers, PR professionals, and social media entrepreneurs spend countless hours crafting messages for public consumption. But are these messages being heard? Do they really influence the way people think and act?
Social media buffs, iReporters, concerned citizens, and fans spend hours responding to stories and posting opinions on corporate Web sites, Twitter, and other social media Web sites. Are their opinions being taken into consideration in corporate and government decision making?
The Jimirro Center for the Study of Media Influence is part of Penn State University's College of Communications and is dedicated to supporting academic research exploring questions about the power of the media in shaping public attitudes and actions. Founded in 2003, The Center is dedicated to exploring the relationship between mass media and the public and how the media shape public opinion.
Our goal is to undertake credible, objective opinion research and share results with journalists, government agencies, and others in the academic community.
We hope that you will use The Jimirro Center as the first point of contact for questions about media influence in today's changing media-user environment.
College students and social media use...the trends?
A Presence on Professional Social Media Websites Is Critical for College Graduates
May 5, 2013--Research shows that college graduates must have a presence on professional social networking websites if they expect to be hired.
Job recruiters are using LinkedIn and Facebook to find the best candidatea for their open positions.
Social media outlets ranked as very important by college students for job opportunities.
May 5, 2013--Social media outlets like LinkedIn and Facebook are the "go to" sources for college students looking for jobs after graduation. A Jimirro Center survey ranks LinkedIn as the "go to" source for job searches for recent college grads.
Once they find successful alums, they can contact them and establish a relationship.